BrandingPPCSEO
2023 • Amazon Pulse
DominatingDominating competitivecompetitive electronicselectronics nicheniche withwith targetedtargeted PPCPPC
AA newnew personalpersonal brandbrand identity,identity, bespokebespoke sitesite andand buildbuild
Amazon PPC bidding restructuring and listing conversion optimization.
AMAZON PULSEAMAZON PULSE
A — A
www.dominating-competitive-electronics-niche-with-targeted-ppc.com
NONO EXCUSES,EXCUSES, NONO SHORTCUTS,SHORTCUTS, NONO REGRETS.REGRETS.
• 01 / Strategy
ExclusiveExclusive yetyet progressiveprogressive
High Amazon ad spend was cannibalizing margins in a hyper-competitive category.
A — A
• 02 / Identity
TheThe heartheart ofof thethe brandbrand
Implemented negative keyword isolation, automated dayparting, and Sponsored Brand video ads.
AMAZON PULSE
Amazon Pulsegaryneville.com
CORE VALUES
INSIGHT.INSIGHT. INTEGRITYINTEGRITY && PURPOSE.PURPOSE.
UA92
ATTACKATTACK THETHE DAYDAY
SAY HELLO
STOCK EXCHANGE HOTEL
• 03 / Impact
CarefullyCarefully CuratedCurated MediaMedia
Lowered TACoS from 28% to 14% while growing organic rank for 12 core ASINs.
A — ARELENTLESSRELENTLESSRELENTLESSRELENTLESSRELENTLESSRELENTLESSRELENTLESSRELENTLESSRELENTLESS
• More good stuff
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Let's Work Together.Let's Work Together.
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